April 27, 2018 -

Exclusive: Lessons From Airbnb’s First Foray Into Urban Renewal

Last year, Airbnb unveiled a community center designed to help revitalize a shrinking town in Japan. A year later, CPO Joe Gebbia shares what the company has learned–and what it has planned next… read more

January 8, 2018 - Reuters

Rural women in India, elderly in Japan open their homes to Airbnb guests

Mobile apps that help women in the Indian countryside and tiny villages in Japan to open their homes to visitors from across the world are generating incomes, revitalizing remote communities and helping to curb migration to cities… read more

December 6, 2017 - Cool Hunting


In Japan’s Nara prefecture, the rural town of Yoshino now plays host to a community-run Cedar House, available on Airbnb. Designed by the accommodation service’s studio (known as Samara) and Tokyo-based architect Go Hasegawa, the building was constructed by local foresters, woodcutters and carpenters. And while the townspeople have been integral in its development, all of the wood was sustainably sourced and milled locally… read more

June 3, 2017 - Dwell

The Community-Run Cedar House by Airbnb and Go Hasegawa Welcomes Guests in Rural Japan

Now available to book through Airbnb, Yoshino Cedar House serves as a shared space for the rural community of Yoshino, Japan, and its visitors… read more

March 27, 2017 - Wallpaper*

Cedar House Rules: Airbnb and Go Hasegawa’s rural revival project opens for rental

Following its launch at last year’s House Vision exhibition in Tokyo, the Yoshino Cedar House designed by Airbnb co-founder Joe Gebbia together with Go Hasegawa, has returned to its birthplace and is now officially open for rental… read more

February 14, 2017 - Fortune

Airbnb Is an Expert At Building Trust Between Strangers. Now It's Using That Skill for Good

“When we started 10 years ago, people were not staying in strangers’ homes,” says Airbnb’s co-founder and chief product officer Joe Gebbia. “We needed to walk them across the bridge.”… read more

February 15, 2017 - Afar

Airbnb Enters the Hotel Business (Sort Of)

Imagine booking your next Airbnb stay—with an entire town as your host. That’s the idea behind Yoshino Cedar House, the home-sharing site’s first-ever guesthouse, set along a river 65 miles south of Kyoto in rural Yoshino, a town surrounded by the cedar forests of Japan’s Naraprefecture… read more

August 2, 2016 - Co.Design

An Exclusive Look At Airbnb’s First Foray Into Urban Planning

Airbnb announces a brand-new innovation lab called Samara, whose first project is a novel community center in Japan… read more

August 2, 2016 - Curbed

Airbnb builds community center in Japan as part of new innovation lab

House Vision Tokyo, a fascinating new exhibit on innovative housing solutions is well underway in the Japanese capital, and the only Western company invited to participate isn’t some hotshot architecture firm, but the short-term rental site Airbnb… read more

August 2, 2016 - Design Boom

Airbnb + Go Hasegawa's Yoshino Cedar House vision to become bookable listing

House Vision 2016 Tokyo: Airbnb is the first western company to be invited to participate in the second edition of House Vision, an exhibition curated by Japanese designer Kenya Hara, bringing together renowned names in the design and architecture industry to present ideas on the future of the home. the ‘Yoshino-sugi Cedar House’ is the first outcome of airbnb’s newly created multi-disciplinary innovation and design studio: sSmara. together with Tokyo-based architect Go Hasegawa, the scheme focuses on a narrative directed at the town of Yoshino in the Nara prefecture… read more

August 4, 2016 - Design Boom

Airbnb launches Samara: an internal design + innovation studio led by Joe Gebbia

Airbnb co-founder Joe Gebbia has announced the creation of Samara — a multidisciplinary innovation and design studio held internally within the company. Conceived with the support of co-founders Brian Chesky and Nathan Blecharczyk, Samara brings together design and engineering experts from Airbnb to explore the intersection of architecture, product production, software, and new economic models… read more

August 5, 2016 - Business Insider

Airbnb really, really doesn't want you to call its new project a hotel

Airbnb has built a hotel.

Of course, the company isn't calling it anything as crude as that. The startup has announced the formation of a new design studio, Samara, that has a mission of "exploring new attitudes towards sharing and trust… read more

August 4, 2016 - Dezeen

Sou Fujimoto, Kengo Kuma and more propose future houses in House Vision exhibition

Japanese architects including Sou Fujimoto, Atelier Bow-Wow, Kengo Kuma and Shigeru Ban have all designed houses of the future for a Tokyo exhibition (+ movie)… read more

August 3, 2016 - Hypebeast

Airbnb Participates in House Vision, Announces Urban Planning Initiatives

Airbnb has been invited to participate in House Vision — an exhibition curated by Japanese designer Kenya Hara to bring together renowned names in design and architecture to present ideas about the future of the home. This marks the first time that a western company has been invited to showcase… read more

August 3, 2016 - Icon Design (Italy)

La nuova era di Airbnb?

Airbnb punta ad allargare gli orizzonti e con la nascita del nuovo studio multidisciplinare Samara annuncia un nuovo corso. La piattaforma che ha ridisegnato il concetto di ospitalità alberghiera guidata da Joe Gebbia, Brian Chesky e Nathan Blecharczyk parte per una nuova avventura che indagherà i campi di architettura, product design e nuovi modelli di sviluppo urbano… read more

August 3, 2016 - Inhabitat

Airbnb takes on urban planning with communal housing project in Japan

Just about everyone knows Airbnb is a great resource for finding temporary places to live—for a night, a weekend, or a little longer. Now, the hospitality company is taking on a new challenge: design spaces that will become enduring fixtures of their communities for years to come… read more

August 3, 2016 - It's Nice That

Airbnb launches its own in-house design studio, Samara

Airbnb has launched its own in-house innovation and design studio, named Samara. It will employ design and engineering experts from Airbnb to work on creative ideas broadly related to the company’s remit, exploring architecture, product design, software engineering and new economic models. As described on its website, it’s a chance for Airbnb’s “community values to evolve beyond travel and hospitality and into our daily lives.”… read more

August 6, 2016 - Les Echos

Airbnb va construire ses propres logements

Le géant de la location éphémère a annoncé qu'il livrerait en octobre sa première maison, au Japon… read more

August 5, 2016 - Mashable

Airbnb design studio will build 'community centers' in small towns

Airbnb is moving beyond home-sharing with a new design firm called Samara. The new initiative pushes the company into a type of urban planning, with the firm positioned to evaluate declining small towns that could benefit from an Airbnb-sponsored project. Those projects themselves, as Business Insider pointed out, look a lot like hotels or hostels… read more

September 1, 2016 - Monocle

Designs of the Time

‘House Vision’ is an exhibition that invites creative thinkers to explore new possibilities for urban living. Welcome to the future of the Japanese house – delivery-friendly outdoor fridge and handy pull-down bath included… read more

August 30, 2016 - Observer

Airbnb Co-Founder Joe Gebbia on His $30 Billion Company’s New Venture

Joe Gebbia has found himself in a makeup chair prepping for a photo shoot in San Francisco, freshly returned from a visit to Japan via Brazil, and on the phone with me… read more

August 2, 2016 - Re/Code

Airbnb’s co-founder is creating an in-house design studio to promote stuff like this trippy house in Japan

Airbnb has reached a $30 billion valuation on the strength of its short-term home rental platform, which makes a lot of money… read more

August 24, 2016 - South China Morning Post

Tokyo exhibition presents a vision for the future of housing

Modern society is not short of complex social, economic and environmental problems to overcome. Curator and designer Kenya Hara believes “housing is one of the best mediums for exploring the most pressing challenges we face”… read more

August 22, 2016 - The Guardian

Airbnb has started building its own listings – will planning cities be next?

With a new design studio and a communal house in a Japanese village, Airbnb has announced its ambitions to change the way we live, travel and share space. Some say the company are venturing into urban planning – are they?… read more

August 2, 2016 - The Verge

Airbnb plans to build community centers in small towns

Airbnb is starting up an experimental design group to work on odd new hospitality projects that could one day become major company initiatives. The group is called Samara, and its first project is to build "community centers" to draw tourists to small, little-traveled towns… read more

August 22, 2016 - TL Magazine

Airbnb Launches Samara with Yoshino Cedar House

Airbnb is going avant-garde. Last week, co-founder/CPO Joe Gebbia announced the launch of the company’s new Samara initiative. The in-house multidisciplinary innovation and design studio brings experts together to expand Airbnb’s existing services and pioneer new areas of its community… read more

August 4, 2016 - Wired (Italy)

Airbnb lancia Samara, un progetto per riqualficare le zone rurali

L’azienda lancia un progetto in una città sperduta del Giappone, una struttura che accolga gli ospiti e aiuti la comunità locale a riappropriarsi delle zone dimenticate… read more