The Town of Ten Thousand Cherry Blossoms

For five days of the year, thousands of blossoming cherry trees erupt in a chorus of vibrant colors across the rural mountain town of Yoshino, located in the heart of Japan’s Nara Prefecture. For this brief moment, throngs of visitors descend on this tiny enclave as it is engulfed by breathtaking vistas and discover this jewel of a town nestled in the abundant cedar forests.


For the rest of the year, the heart of the town lays nearly dormant with just a trickle of visitors. As the onset of modern construction technologies turned its back on traditional craftsmanship and quality materials, towns like Yoshino have lost business after business. The economy was destroyed almost overnight and within a few decades the town lost half the population, most of whom worked in sustainable forestry.

More concerning, the town is slowing disappearing as the population is aging, the birth rate is low, and there is an exodus of young people to cities. This trend is not unique to Yoshino, over 700 towns and villages are set to disappear over the next decade. This has created economic uncertainty for local industry and poses a threat to the nation’s cultural heritage.

The project addresses elements that are affecting Yoshino, especially depopulation. It is helping boost up timber industry, fill up the empty homes and bring more people into the area
— Teruichi Ishibashi, Timber Merchant, Carpenter and Host


A Thousand Years of History

This is a town of villages. Modern-day Yoshino was born in 1945 when the towns of Yoshino-cho and Kamiicho merged with the villages of Chua, Chung Longmen, Kunming and Longmen.

The longest serving industry of the town begins deep in the forests that envelope the residents. For four hundred years, thanks to the climate and use of intensive traditional technologies, Yoshino cedar and cypress have been long known as some of the best quality in the country.

Surrounded by temples and shrines, the town is also entrenched in the history of Japan. “Yoshino” has been mentioned in the Kojiki, Nihon Shoki, and Manyoshu collections as far back as the 7th century. Emperor Tenmu hid himself in Yoshino before fighting his enemies. The town was also chosen as a second imperial court for Emperor Go-daigo in the 1330s.

In 2004, Yoshino, together with Mount Koya and Kumano, was designated a cultural UNESCO World Heritage Site as part of the “Sacred Sites and Pilgrimage Routes in the Kii Mountain Range”.

Yoshino in 17th Century - Yoshino Cultural Association, 1986.

Yoshino in 17th Century - Yoshino Cultural Association, 1986.

Yoshino in 1957 - Yoshino Cultural Association, 1986. Furusato Yoshino Nostalgic Photo Album

Yoshino in 1957 - Yoshino Cultural Association, 1986. Furusato Yoshino Nostalgic Photo Album


A Place of Makers

Host 1_HR1.jpg

Illustrator and craftswoman

Host - Sake Barrel Maker_HR1.jpg

Sake barrel maker



Host - soy_Sauce_Factory.JPG

Soy Sauce Maker

Host -washi_Paper_Maker.JPG

Washi Paper Maker

The Yoshino Cedar House has begun to encourage more young people in my area, including my own children, to become hosts.
— Akimoto Nakai, Guardian of the Forest and Host

Things To Do

The surrounding area is just as memorable as the home itself. Guests can take part in local activities that help bolster the local economy like learning how to make sushi from river fish, canoeing, practicing nature therapy (yes, yoga with trees), hiking with an 8th generation guardian of the forest (a protector of the forest), and even tasting tours from a small-batch sake distillery or the local soy sauce factory. There are also tours to many lumber companies, including a chopstick factory where you can make your own cedar chopsticks.


This secondary spending has a big impact on this small community while providing a deeply authentic experience to all visitors.

Before I started hosting, I was not very interested in the world outside of Japan, as I thought it was sometimes dangerous and scary. However, I started feeling that meeting guests from different countries was really fascinating and I got interested in knowing more and now I want to visit their countries. All the guests that visit the Cedar House are really nice and open-minded. I think their personalities really reflect the culture of Airbnb.
— Ryoko Satoda - Cafe Manager, Chef and Host